As most people said they were influenced by CD magazine adverts it is vital for me to get this advert right and provide all the right information.
From the data here is is obvious that I either need to provide an image of the album or the artist, though analysis of real media artifacts will help me make this decision. A rating should also probably be included, as well as some kind of quote. When talking to my focus group after looking at their results we also discussed that you would also expect to see a release date, maybe a mention of what songs are on there, a website link and a couple of logo's such as that of the record label and the artist's own logo (if they have one). They told me that they think these are also very important for them as consumers to see so when planning my own I will have to include these.
There were only a few colours out of all the ones I listed that people associated with the alternative genre. The main ones being black and white, which hint at sophistication. This is probably because alternative musicians are more focused on created good music and see themselves more as professionals, wanting that to come across with the appearance of their products.
From the data here it is clear that a related image (whether that be of the band or to the title of the album) is much more expected and accepted then a conceptual image. It might be a good idea to try and incorporate both in the final image to show the bands personality and illustrate the title. When talking to my focus group they also liked the idea of using both or creating a cover that completely relates and link to the title.
From this data it is clear to see that lyrics and pictures of the artist and lyrics are expected so I'll definitely be keeping that in mind when I start to plan my own digipack. Thank you's and acknowledgements would also add a personal touch to the pack, promoting more of the artist's personality. I will also look closely at the real media artifacts I analyse to get a better idea of what to do for my own.
As nearly everyone agreed that the music video, digipack and advert should link together in some way I think it is vital that I keep all fonts, images, colour schemes the same or as close to the same as possible.
I asked my focus group to watch The Cure – Lullaby before I analysed and to tell me their opinions on it, what they liked what they didn’t like.
Likes – they liked the lighting, the use of close ups, the creepy narrative and the way the narrative fit the lyrics of the song. They also just liked the concept of it being a nightmare and liked the costume aspects of mise en scene. Many said it was vital that my narrative is fairly easy to understand the concept of. They also liked the idea of me doing a song that is also quite dark as some strongly felt that darker songs have more potential for more interesting and moving music videos. One mentioned Johnny Cash’s hurt is a great example of this so I will analyse this.
Disliked – many didn’t like the scene of Robert Smith being swallowed by the “spider man” as they thought it seemed more amusing than scary and didn’t fit in effectively with the rest of the video. They told me that for my video I should be very careful to make sure it all works together visually as well as connecting to the song and to take the lyrics into consideration when choosing my song and the concept of the video.
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